Poker party is over, admits online operator
September 7th, 2005 | Published in Business, Online Poker
PartyGaming shares eventually went down by about a third yesterday, and took other companies down with them. There seem to be serious concerns about whether the online poker market is really going to continue to grow:
http://www.guardian.co.uk/business/story/0,3604,1564139,00.html
“Mr [Richard] Segal [PartyGaming CEO] also admitted that much of PartyGaming’s huge advertising splurge has been a waste of money. He said the group would now adopt “a rifle, not a shotgun” approach to marketing.
It wants to concentrate on retaining customers, studying their behaviour “to maximise lifetime player values”.
Yesterday’s numbers showed a drop in the yield per player per day of 7% to $17.80 (£9.65). Mr Segal said the site had suffered from offers of cash bonuses to poker players from rival operators.”
Apparently, it’s also somehow Joe Hachem’s fault for having the audacity to win the WSOP main event this year, despite not being an American male online qualifier.
